São Francisco River Valley has mesmerizing landscapes

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The São Francisco River Valley, icon of the northeastern hinterland, discovered in 1501 by Americo Vespuccio and André Gonçalves on October 4 – the day of St. Francis of Assisi – rises in Minas Gerais and crosses Bahia from south to north, going as far as Pernambuco and flowing into the border between Alagoas and Sergipe.

The cities of the São Francisco River Valley in Bahia have excellent tourist potential, especially for those who like to explore places that are not yet very explored.

Bacia do Rio São Francisco
The São Francisco River Basin

The São Francisco River Valley is the region drained by the São Francisco River and its tributaries.

It is located in the states of Minas Gerais, Bahia, Pernambuco, Sergipe and Alagoas;

The rivers, rapids, caves, waterfalls, archaeological sites and stone walls hidden among the vegetation of the caatinga and cerrado enchant visitors to the São Francisco River Valley.

It is a part of Brazil that is special for those who want to get off the beaten track and learn more about their country.

The folklore, handicrafts and cuisine are authentic, and have not been adapted to please visitors, as happens in some places where tourism is the main source of income.

map of the São Francisco River
map of the São Francisco River

Incoming tourism agencies organize itineraries and provide guides. Paulo Afonso, which attracts extreme sports enthusiasts, is a good base for those wishing to navigate the canyons of the São Francisco River.

See the map Lagos de São Francisco

View the Caminhos do Oeste map

São Francisco River Valley

Activities

  • Enotourism: Explore the various wineries in the region, take part in guided tours and enjoy wine and sparkling wine tastings.
  • Ecotourism: Enjoy the natural landscapes of the São Francisco River with boat trips, ecological trails and river baths.
  • Gastronomy: Savour typical dishes from the sertanejo cuisine, such as roast goat, carne de sol, and delicious dishes based on river fish.
  • Culture and History: Visit museums, cultural centres and take part in events that celebrate the rich history and culture of the sertão.

Main Destinations and Attractions 

  1. Bom Jesus da Lapa
  2. Barreiras
  3. Juazeiro
  4. Paulo Afonso
  5. Petrolina
  6. São Desidério
  7. Wine Route in the São Francisco River Valley

1. Bom Jesus da Lapa

Located in the middle São Francisco, in the polygon of droughts, a poor region, Bom Jesus da Lapa is known as the “Bahian Capital of Faith”.

Bom Jesus da Lapa in the São Francisco River Valley
Bom Jesus da Lapa

The Sanctuary of Bom Jesus da Lapa, a place of religious pilgrimage, is located within a complex of caves at the top of an elevation of approximately 100m, which stands out on the plain.

The religious “high season” runs from July to September, when the city is visited by hundreds of thousands of people, reaching its peak on August 6, dedicated to Bom Jesus da Lapa, whose image is carried in procession.

2. Barreiras

West of the São Francisco River, on the banks of its tributary Rio Grande, is the city of Barreiras.

More focused on business tourism than leisure, as it is the main political and economic center of the region, the city reserves surprises for those who want to find unusual landscapes and experience new adventures.

Barreiras na Bahia no Vale do Rio São Francisco
Barreiras

Nearby there are archaeological sites, mountains good for trekking, waterfalls and rock walls for rappelling, rapids for rafting and caves. Its rivers are great for fishing, canoeing and float-crossing.

The biggest event in the city of Barreiras is the micareta Barreiras Folia, an off-season Carnival that attracts mainly young people. The same applies to the Carnival and June festivals, when Bahia forgets the axé and boils to the rhythm of forró.

3. Juazeiro

Anyone who imagines that Juazeiro, in the north of Bahia, on the banks of the São Francisco River, is a harsh and backward place, is mistaken. The city is modern, with new buildings and paved streets lined with carnauba trees.

Juazeiro no Vale do Rio São Francisco
Juazeiro

On the riverfront there is a public promenade where locals go to watch the sunset and enjoy the scenery.

The São Francisco has several river islands in the Juazeiro region. Massanganos is one of the favourites of the young people, who organize luaus by the light of bonfires that only end at dawn.

For lovers of trekking there are trails that lead to the mountains and rock paintings on the walls of a large canyon.

Main Attractions
  • Orla de Juazeiro: Offers a panoramic view of the São Francisco River and Petrolina, as well as bars and restaurants.
  • Mercado do Produtor: One of the largest fruit markets in Brazil, where you can buy fresh fruit directly from the producers.
  • Vapor do Vinho: A boat trip along the São Francisco River with wine tasting and lunch on board.

4. Paulo Afonso

The city located on an island in the São Francisco River originates from a settlement that emerged in 1725 in the sesmaria of Paulo Viveiros Afonso.

Paulo Afonso no Vale do Rio São Francisco
Paulo Afonso

In 1913, businessman and engineer Delmiro Gouveia built the Angiquinho hydroelectric plant on this stretch of the river, which operated until 1960.

On the São Francisco River, which is navigable near Paulo Afonso, catamaran rides and water sports can be enjoyed.

Local handicrafts include leather goods, straw, lianas, hammocks and lace. The tourist structure is satisfactory.

Main Attractions
  • Paulo Afonso Hydroelectric Complex: Visit the impressive hydroelectric power stations and the canyon of the São Francisco River.
  • Paulo Afonso Waterfall: One of the most impressive waterfalls in Brazil, especially during the rainy season.

5. Petrolina

The Pernambuco side of the Velho Chico sister cities is among the best ecotourism destinations in Brazil.

This means that you will find several alternatives of tours in Petrolina, from tours through the prestigious wineries of the region to the islands in the middle of the São Francisco, passing through a lot of culture, crafts and gastronomy.

Main Attractions
  • Wineries: The region is famous for its wine production. Visit wineries such as Vinícola Miolo and Vitivinícola Ouro Verde to learn about the production process and take part in tastings.
  • Rodeadouro Island: A river island with freshwater beaches, ideal for swimming and relaxing.
  • Museu do Sertão: A museum that portrays the culture and history of the northeastern hinterland.
  • Petrolina Cathedral: A beautiful example of neo-Gothic architecture, located in the city centre.
São Francisco River Basin
São Francisco River Basin

6. São Desidério

São Desidério is a small town located in the western region of Bahia, 900 km from Salvador and has been gaining fame among tourists who are passionate about nature and extreme sports.

This is because the city has more than 100 caves perfect for those who enjoy climbing and hiking.

7. Wine Route in the São Francisco River Valley

Wine production in the São Francisco Valley is concentrated between Bahia and Pernambuco, on the Petrolina-Juazeiro axis. Get to know our itinerary in the Wine Route in the São Francisco River Valley, full of surprises and unforgettable experiences.

The base city is Petrolina, and from there the tours leave to explore the main wineries in the municipalities of Lagoa Grande and Santa Maria in Pernambuco and Casa Nova, in Bahia.

An itinerary to get to know the production of tropical wines, with grapes grown in an environment not very conducive to wine production – dry, clayey, stony soil, and lots of sun. Discover the region’s wine history, vineyard management techniques and enjoy fine still and sparkling wines. All this on the banks of the São Francisco River.

Curiosities of the region

  • Emblematic grapes of the region: Syrah. Tempranillo and Moscato
  • The region produces the so-called tropical wines, with originality and its own identity of the tropical region, distinctive in the wine world.
  • On the same day, you can see the vineyards in different phases: resting, pruning, budding and harvesting
  • In the São Francisco Valley, the vine cycle is 4 months, which results in 2 harvests per year, which normally, in the wine world, occurs only 1 harvest per year.
  • Harvest seasons: from April to August and from October to February. Traveling during these periods is interesting to experience the experience of picking the grapes!
  • The region is responsible for 90% of Brazil’s table grape production and the largest mango producer in the country.

Travelling Tips

  • Transport: Senador Nilo Coelho Airport in Petrolina is the main entry point to the region. From there, you can hire a car or use transfer services to explore the São Francisco Valley.
  • Best Time to Visit: From May to September, when the climate is milder and drier. During the rainy season, from October to April, the river and waterfalls are fuller and the landscapes are greener.
  • Accommodation: There are accommodation options to suit all tastes and budgets, from comfortable hotels in Petrolina and Juazeiro to rustic inns in rural areas.

The São Francisco Valley is a fascinating destination that combines exuberant nature, rich sertanejo culture and a thriving wine industry. Take advantage of everything this unique region has to offer and enjoy an unforgettable experience in the heart of Brazil. 

Bahia.ws is the largest tourism and travel guide for Bahia and Salvador.

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